Chavez Properties Seizes Opportunity to Grow Fast Park Customer Base at MKE
As COVID-19 took its toll on the travel industry, causing parking facilities serving airports around the United States to close, Chavez Properties’ near-airport parking business braced for impact … and for opportunity. Upon learning that competitor WallyPark was ceasing operations in the market, the team quickly began to explore partnership opportunities to increase its reach and awareness to travelers flying out of General Mitchell International Airport.
With an agreement finalized in advance of the WallyPark closure, Milwaukee Fast Park & Relax helped shape communications and customer transition plans, which included fulfilling pre-paid reservations and converting WallyClub customer loyalty points over to Fast Park’s robust Relax for Rewards loyalty program.
The partnership enabled Fast Park the opportunity to transition more 25,000 WallyClub members and further solidify its position in the market as a leading airport parking provider.